Adeeb Niyazi

Owned end-to-end product design and UX strategy for an early-stage compensation transparency platform, working directly with the founder as a founding contributor to define direction, differentiation, and priorities.

• Led multi-method research including analytics analysis, heuristic evaluation, competitive benchmarking, and user feedback synthesis; triangulated findings to identify core UX issues, market gaps, and opportunities for differentiation.
• Defined a research-backed value proposition and product strategy focused on data credibility, trust, and structured compensation insights within the Indian market.
• Identified and proposed verification-first submission flows and normalized data structures to address widespread issues of inaccurate and bloated salary data in competing platforms.
• Audited and strategized UX improvements through heuristic evaluation and QA, systematically identifying usability issues, UX debt, and technical bugs; collaborated with the founder to prioritize fixes.
• Designed and maintained a custom product roadmap and prioritization system to guide the transition from MVP prototype to a polished, scalable product.
• Led brand and marketing strategy foundations, conducting competitor positioning analysis and social media mining to define brand archetype, tone of voice, messaging principles, and early go-to-market considerations.
• Scoped and planned complete ownership of information architecture, user flows, design system, visual and verbal identity, and marketing experiences prior to project pause.

Tested the current Unreserved Ticketing Service mobile application and redesigned the entire end-to-end experience. (Contact me to check it out, as it is currently under progress)

Designed a collaborative feature for ChatGPT conversations allowing users to invite collaborators on their chats for a group chat like environment allowing them to co-ordinate on projects together

Conceptualized and prototyped a collaborative travel itinerary planning application, integrating market research insights to deliver user-centric features for seamless group trip planning. PS - This project is upgrading, contact me to view!

Designed a comprehensive mobile application for a bookstore café, integrating e-commerce functionalities, a community forum, and literary offerings to enhance user engagement and drive sales. PS - This project is upgrading, contact me to view!